An email marketing campaign is an extremely cost-effective way to market your company to current and potential customers. For a minor investment, you can get your company's message into the minds of many. However, like all marketing initiatives, without a solid, set-you-apart-from-the-rest design, this cost-effective marketing strategy becomes a waste of your time and money. It's the message and creative that compels viewers to perform a specific action. Design is the essential building block, and if that is weak, your results will be too. That's why it's important to employ email theme and template design that truly stands out from all the noise that inundates users on the web today.